US States & Canada

Animal Feed & Pet Food
Product Registration

Animal Feed & Pet Food Product Registration

Get approval for your animal feed & pet food products across North America.

Managing Animal Feed & Pet Food
Registrations Is Complicated

Inconsistent Labeling Requirements Across States
Each state has its own set of rules for label formatting and claims, making it hard to align everyone. What works for one state may lead to a revision request in another.

Managing Submissions is Overwhelming
With so many submissions to track, it’s hard to know the status of each one, manage revisions, and meet deadlines for approval. Keeping everything organized becomes a logistical nightmare.

Conflicting Requests from Regulators
Balancing competing demands from regulators often leaves businesses stuck, unsure of how to address conflicting feedback and requirements.

Managing Animal Feed-and Pet Food
Label Auditing
It Doesn’t Have to Be That Way

Thorough Label Auditing for All 50 US States & Canada

We audit your labels for compliance across North America. Our team works closely with you to ensure label formatting and claims meet regulatory standards across borders, so your labels are ready for that next big purchase order.

Expert Regulatory Team with Proven Strategies

Our team has over a decade of experience submitting and managing applications for animal feed & pet food products. Using proprietary strategies and tools, we efficiently track the status of each submission, handle revisions, and ensure deadlines are met.

Proactive Issue Resolution

We tackle potential issues before they snowball into costly delays. Our proactive approach means fewer back-and-forth revisions, getting your products to market smoother and faster.

Our Animal Feed & Pet Food Product Registration Process
Strategic Consultation

Strategic Consultation

We assess your product, request necessary documentation, and develop a tailored plan for submission, addressing any gaps in documentation through a collaborative back-and-forth.
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Expert Review & Risk Mitigation

Expert Review & Risk Mitigation

With decades of experience and thousands of successful approvals, we audit your documentation to flag potential issues early before they become problems. Our proactive approach strengthens your submission for a smoother path to approval.
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Submission & Approval

Submission & Approval

We efficiently submit complete applications, and if necessary, work closely with regulators to quickly resolve any issues, keeping your approval process on track.
Ongoing Compliance Management

When it comes to feed products, compliance doesn’t stop at approval. To keep selling, you’ll need to manage licenses, registrations and the hundreds of state-specific reports, each with its own deadlines and requirements.

At Brand Maven, we manage all of that for you. With our deep understanding of each state’s requirements, we ensure every report and renewal is submitted accurately and on time, month after month. Let our team handle ongoing compliance so yours can stay focused on selling, not getting bogged down in red tape.

Ongoing Compliance Management
What Our Clients Say
As our animal feed portfolio kept growing, we were really struggling with registration delays. Brand Maven came in and completely turned things around for us. They work with us during new product label development, take care of all the approvals, and handle the reporting requirements too. Now, I don’t even have to think about compliance—I know Brand Maven has it covered.
Animal Feed Manufacturer
Why Choose Brand Maven for
Animal Feed & Pet Food Product Registrations?
Deep Expertise

Deep Expertise

With decades of experience navigating requirements in 50 US states, Canada & Mexico, our team ensures your product aligns with all the necessary criteria for approval. We keep ahead of regulatory changes so you can stay focused on your business.

Proactive Approach

Proactive Approach

Our thorough pre-submission audits identify compliance issues before they become problems. By catching potential roadblocks early, we minimize delays and keep your application moving faster toward approval.

Accelerate Approvals

Seamless Process

With our expertise, we anticipate and resolve challenges throughout the registration process. From submission to approval, we manage the complexities and handle any issues that arise, so you don’t have to.

Ready to Get Started?
Let us take the lead on regulatory & compliance management for your animal feed & pet food portfolio so you can focus on growing your business.
Frequently Asked Questions (FAQ)

What is the process for registering animal feed and pet food products in the U.S. and Canada?

The animal feed and pet food registration process involves meeting the specific regulatory requirements of the U.S. and Canada. In the U.S., each state has its own set of regulations for labeling and product claims, which typically align with the AAFCO guidelines. In Canada, the Canadian Food Inspection Agency (CFIA) oversees animal feed regulations. Each country requires detailed product submissions that include formulation, labeling, and safety data. Working with a regulatory expert can streamline the process and ensure your product meets all North American regulations.

How long does it take to get animal feed or pet food products approved in the U.S. & Canada?

The approval timeline for animal feed and pet food products can vary depending on the complexity of the product and the regulatory body involved. In the U.S., state approvals can take several months, especially if multiple revisions are required. In Canada, the process may take longer, depending on the completeness of your submission and any specific regulatory requirements. By proactively addressing compliance issues early and submitting a complete application, you can reduce delays and get your product approved faster.

What are the main challenges in getting animal feed and pet food products registered across North America?

One of the biggest challenges in animal feed and pet food product registration is managing the inconsistent labeling requirements across U.S. states and Canada. Each region has its own rules for product claims, label formatting, and safety data. Additionally, dealing with conflicting requests from regulators can slow down the approval process, as different regulatory bodies may have varying requirements. A proactive approach to label auditing and issue resolution is essential for navigating these challenges smoothly.

What are the most common reasons for delays in animal feed and pet food registration?

Common reasons for animal feed and pet food registration delays include incomplete submissions, non-compliant labels, and inconsistent product claims. Regulatory bodies in the U.S., Canada, and Mexico may request revisions if the label does not meet specific standards or if there are discrepancies in the safety data provided. Proactively identifying these issues during the label audit process can help reduce delays and keep your product’s approval on track.

Do I need to register animal feed and pet food products in every U.S. state?

While not every state requires registration, most do. Each has its own set of rules for registering animal feed and pet food products. While many states follow AAFCO guidelines, there are variations in requirements for label claims, ingredient lists, and product safety data. To legally sell your product in multiple states, you must comply with each state’s registration process. A thorough audit of your product and label is essential to ensure compliance with all state regulations.

What is the role of AAFCO in animal feed and pet food registration?

The Association of American Feed Control Officials (AAFCO) provides guidelines for the labeling, safety, and quality of animal feed and pet food products in the U.S. While AAFCO itself is not a regulatory body, its guidelines are widely adopted by state regulators. Compliance with AAFCO standards is crucial for ensuring that your product meets labeling requirements, ingredient transparency, and safety standards across U.S. states.

What are the costs associated with animal feed and pet food product registration?

The cost of animal feed and pet food product registration can vary depending on the country and state where you are seeking approval. In the U.S., fees can differ by state, with some requiring additional testing or documentation. In Canada, the CFIA may require specific safety and efficacy data, which can increase the cost of registration. Additional costs may include label development, testing, and ongoing compliance support to ensure your product remains up to date with regulatory changes.

We’ve been around the block a time or two…
Check out other Solutions
Brand Maven has served a wide range of clients and has successfully secured approvals for thousands of product applications. Decades of experience and regulatory expertise make the approval process smooth and hassle-free. In fact, 99% of all product applications we submit get approved.
Organic Registration Management
Is Complicated

Overwhelming Documentation Requirements

Labels, formula sheets, ingredient documentation, manufacturing processes, lab reports, supplier information—the list of required documents for organic product registration seems endless. Meeting these submission requirements is tough enough on its own.

Frustrating Revision Cycles

Once everything is submitted, the process often stalls with countless rounds of revision requests. Each request can set you back, delaying your product’s time to market.

Lack of Responsiveness

Getting answers or assistance from regulatory bodies can feel impossible. Without clear communication, you're left to navigate complex requirements alone.